What does an organization or an individual really want to say through the logo design? A logo is pointless unless it effectively communicates the company's message with the target audience. An effective logo will communicate the essential elements about the organization such as an attitude, a culture, a certain point of view; and by combining all these elements a personification of a life style.
When the target audience views a professionally designed logo, they should be able to understand the message and perceive it as the brand identity the organization wishes to communicate.
An organization must first understand that what culture, attitude and point of view, it wants to be portrayed through its corporate image. If the organization has not developed its business emblem keeping these points in mind, it cannot communicate with its customers.
The basic purpose of getting a well designed logo is to communicate effectively with your potential customers and clearly demonstrate your brand identity. If your brand identity is unclear then you cannot communicate to the target audience through your emblem because it will also be unclear and ambiguous
 |
 |
 |
 |
 |
 |
 |
 |
It is advisable that organizations hire professional graphic designers in order to conceive a target based brand that is effectively communicated by their custom-made logos.
A major mistake that many graphic designers make is using too large or prominent images for the design of a logo. Using too big symbols and images in designing process of an emblem gives the effect of being too loud making it vulgar.
If you see many of the classic logos such as the Mercedes or the Play Boy Bunny, you will realize that they are presented in a subtle but yet noticeable way. An effective brand ambassador i.e. your business emblem should communicate the brand identity with elegance and grace. In this way, you will be able to attract target audience.
Always remember that the message being portrayed by the brand is only as good as the products or services it represents. If the product, service or organization branded and represented by a logo design is poor then the logo itself will be perceived negatively.
A custom logo design is not intended to take over the organization's branding but instead is meant to subtly communicate or hint interest in order to encourage purchase. A subtle logo when placed to represent a brand allows for positive usage of the space around where the logo is placed in order to help communicate the message more effectively.
No comments:
Post a Comment