A great logotype that serves all the basic purposes required from it is has to be a classic example of a marriage between science and art. The result of this marriage is witnessed in the form of an Abstract Logo Design since it satisfies the requirements of both science and art. The important of the visual impact of a logo can easily be understood by the fact that the marketing collateral used by companies to market their products and services always carry the logo of the company. The logo always hogs the entire spotlight because where the words of the marketing staff fails to convince people, the logo steps in and does the same for them without speaking a single word.
The art and need for abstract logo design was brought into the public's attention by the likes of Pepsi, Nike, Adidas and some other very well known multinational brands. Initially when they rolled out their abstract logos, people had a tough time understanding the basic philosophy behind the logos. Some critics even went too far and simple declared the logos as failures. But as time has proved, these companies have the best logos in the world and the power of these logos can be judged by the fact that almost the entire population of the world knows the logo and knows the name of the brand because of the logo. You would find people that have never worn a Nike sneaker or an Adidas T-shirt, but yet, the moment you show them the logos, they will tell you the name of the company.
So why did these companies choose to go with an abstract logo design rather than opting for something traditional? The answer is simple, an Abstract logotype captures the attention of the viewers and then shifts the focus of the viewer on the company, product or the service being offered by the company, whereas a traditional logo design captures the attention but does not shift the focus to the product, service or company. An abstract logo design immediately creates a unique identity of the brand in the mind of the targeted audience and that is the ultimate goal of every marketing and advertising campaign. The Nike logo for instance, is a perfect example of harnessing the potential of an abstract logo design. They have utilized the universal symbol for "right" or "correct" as the most important part of their branding strategy and they got immediate results and recognition.
There are quite a few logo design companies that offer abstract logo design services. Since abstract logos have no clearly written norms and how to's, it's best to let a seasoned professional take care of this task. Amateurs and newbie's might offer you to do this job at a price range that is lower than what professional companies ask for, but keep in mind that the quality of the thought, and the execution of the idea is most important while designing abstract logos. It takes a lot of experience to clearly think the concept that goes in the creation of an Abstract Logo design and it takes professional creativity to execute it perfectly.
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