A sport is like religion to fans- for e.g. cricket in India or football in Europe. No doubt, a strong mark of identity is quintessential to all sports logos. They can represent a team, a company managing the sport, it can depict a sports channel or it could also denote a manufacturer making sporting goods and gears.
Take a look at WWE sports logo. World Wrestling Entertainment Inc., (WWE) is an integrated media and sports entertainment company dealing primarily in professional wrestling. Their logo is made up of two 'Ws' in white- the small one contained in the bigger one with a red stroke underlining this monogram. The Ws are rough, violent and forceful strokes well representing the game of wrestling. The red stroke brings to mind blood as well as entertainment, which are highlights of professional wrestling.
In contrast the Adidas symbol is different. The company deals in training and sports wears, eyewear, fitness goods and apparels for men and women. The 3 striped Adidas logo was created by Adi Dassler, the founder. It was first used officially in 1967. The shape of 3 stripes on the Adidas Logo represents mountain, pointing out towards the challenges that are seen ahead and goals that can be achieved.
All sports logos also communicate about the future plans of the team or company they represent. Since these logos appear on the jersey of the player, sponsors and other memorabilia they need to be designed with proper strategy. A good symbol carries positive vibes and helps to retain the winning abilities. They are like uniforms and should have a sense of discipline. The color schemes and fonts should reflect on the nature of the sport. The sports logo should also exude the fair competitive spirit.