Logos can be constructed out of graphics, symbolic icons, or simply the name of the companies or organizations. It has a significant role to play in the overall success of building the identity of the company or organization if created effectively. Efficient design marks impressively convey the company's image, personality, and goal to its required audience.
Across the globe, famous brands have their own ways of presenting their company image. Instead of using their brand names to establish their own recognizable mark in the global market, they represented themselves with their corporate visual representations. Famous company logos are immediately recognized by their target and current market just by looking at their identity marks.
Today, Nike, Apple, McDonalds are good examples of some of the most famous business emblems that are internationally recognized. People from all across the globe can actually identify the brand it represents.
These companies share, not only fame, but the relevant elements that determine the success of a brand. These elements can be found on the enterprises' designs. Common elements shared by these companies include:
· Simplicity
Logos that are appealing to the eyes of its required audience have the great probability of being remembered. Simple yet appealing designs are more compelling than intricate concepts.
· Distinctiveness
The uniqueness in a design help people recall the brand it represents that is actually its purpose - to settle over the top of the mind of the people.
Below are the three primary components that play an important role in every famous company logo.
Fonts
Deciding on the font style to use is crucial for it could make or break the success of an art piece. However, still, few designers confer with the role of fonts in good design.
The type of set of fonts in a design could convey a variety of emotions, moods, professionalism, or even informality. The right fonts can make a design perfect while wrong fonts can destroy both the logo and the company itself.
Here are some examples of famous emblems and the type of fonts utilized in each design.
1. Facebook - Klavika
2. Twitter - Pico Alphabet
3. YouTube - Alternate Gothic No.2
4. Google - Catull BQ
5. Yahoo - Yahoo font
Symbols
In the design world, symbols are important graphical element that should be used correctly to avoid any misinterpretation. Symbols should be gracefully conceptualized to create an artistic and meaningful association with the company's name and identity.
The use of one symbol that expresses a unified strong message in an art piece is pertinent rather than couple of symbols that poorly convey the company's image. Logo designers utilized unique shapes and symbols. However, there are certain fields where a shape or design is strongly associated with. For example, the Mobius strip is one of the most common symbols used on eco-logos.
Colors
Colors are substantial element in famous company logos because of its psychological effects on people's mind that dictates charisma and attention from the audience. Never underestimate the power of colors to the success of brand marketing. In fact, recent survey reveals that in buying products, 84.7% of the total respondents think that color accounts for more than half among the various factors necessary for choosing products.
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