The image that your team exudes has a great deal to do with how popular your team becomes and the following that it can garner, which makes an effective team logo design very important in your branding and marketing efforts. The logo design that you create for your team should create an image that is easily identifiable with your team - and many of the most famous teams in the world are recognized at first by their design identity.
There are numerous organizations throughout the sports industry that should have a custom logo in place. Whether you are looking for an actual team, club, tournament, or sports accessory logo - getting it right the first time is important because the identity of a team is a big part of the team in the eyes of fans and supporters. A great design should be one that you are proud to use for many years to come.
If a picture is worth a thousand words, your sports logo is certainly worth a million! When designing for your sports team or sports organization, your identity should tell your fan base what you want them to know about you - in limited words and images.
Simple is the best style of logo, and is oftentimes the most effective. If there is too much happening in your design then the message being portrayed gets distorted. People have a limited amount of time, in most cases, to "take in" your logo and understand the story that you are attempting to tell with just a few second glimpse. A more challenging design can be too complicated, and thus, much less effective than one that can be understood at a glance.
When designing your team logo, it is important that you don't lose the message that you're portraying. An identity that is too obscure or (inversely) too overdone will not be the valuable marketing aid that you are looking for. A good logo design will have one main concept or idea behind it.
Keep in mind that you might be using this same design for ten, fifteen, twenty, or more years. While we cannot see into the future to determine if your logo will endure to meet the changing tastes and styles of the American consumer, ideally you should go with a design that allows you to foresee no changes - its perfect and effective now and for whatever changes you have planned.
Choosing the graphics and symbols that you will use for your new identity is important. The best decision you can make is to shy away from complex 3D rendering or 3D effects, and this holds true for print applications in particular (what good is a logo if you can't use it for print - from business cards to print ads?). Use no more than three simple colors and also have your logo designed in an alternate black/white/gray tone version for other applications.