A brand's identity is its signage that is transferred on various marketing collateral tools to maintain and promote the identity of the business. Professional and expert marketing activities will further instill the feeling of reliability and trustworthiness among the customers. Also, you need to carry these on a regular basis to keep yourself in the forefront of the minds of your customers. It will also help you to distinguish yourself from the competitors as well as help you deliver the message to your clientele in an unmatched fashion.
A logo for car company, if designed and used effectively across selected marketing mediums, will help you deliver a message that will never be ignored.